{"id":42692,"date":"2026-04-29T11:29:09","date_gmt":"2026-04-29T16:29:09","guid":{"rendered":"https:\/\/elestataldemexico.com\/?p=42692"},"modified":"2026-04-29T11:29:09","modified_gmt":"2026-04-29T16:29:09","slug":"consolida-morelos-liderazgo-nacional-en-turismo-comunitario-con-modelo-unico-en-el-centro-del-pais","status":"publish","type":"post","link":"https:\/\/elestataldemexico.com\/index.php\/2026\/04\/29\/consolida-morelos-liderazgo-nacional-en-turismo-comunitario-con-modelo-unico-en-el-centro-del-pais\/","title":{"rendered":"Consolida Morelos liderazgo nacional en turismo comunitario con modelo \u00fanico en el centro del pa\u00eds"},"content":{"rendered":"<div class=\"morv3-section-header\">\n<div class=\"morv3-headingl-contenth\">\ud83d\udd38Se present\u00f3 la Gu\u00eda Estatal donde se ofertan 22 experiencias con alto potencial de comercializaci\u00f3n<\/div>\n<\/div>\n<div class=\"morv3-prensa-text-container\">\n<div class=\"morv3-bodyl-contentl-justify w-richtext\">\n<p>#MORELOS | Morelos se posiciona como referente y pionero a nivel nacional en turismo comunitario al consolidar un modelo integral \u00fanico en la regi\u00f3n centro del pa\u00eds, que articula una gu\u00eda estatal, una direcci\u00f3n especializada y una touroperadora enfocada en este segmento, con impacto directo en las comunidades.<\/p>\n<p>Como parte de los trabajos en el Tianguis Tur\u00edstico M\u00e9xico 2026, la gobernadora Margarita Gonz\u00e1lez Saravia present\u00f3 la Gu\u00eda Estatal de Turismo Comunitario, herramienta que integra 22 experiencias dise\u00f1adas y operadas por comunidades, con alto potencial de inserci\u00f3n en mercados nacionales e internacionales.<\/p>\n<p>Con una visi\u00f3n de desarrollo econ\u00f3mico con bienestar, la entidad estructura su oferta en rutas estrat\u00e9gicas como Tepoztl\u00e1n, Hueyapan, Cuentepec y Chalcatzingo, donde se integran naturaleza, gastronom\u00eda, cultura y pr\u00e1cticas tradicionales con valor tur\u00edstico, lo que generar\u00e1 oportunidades de ingreso directo para las comunidades.<\/p>\n<p>En este sentido, la titular del Poder Ejecutivo subray\u00f3 que este modelo coloca a \u201cLa Primavera de M\u00e9xico\u201d a la vanguardia, al vincular la pol\u00edtica p\u00fablica con la comercializaci\u00f3n tur\u00edstica: \u201cOrganizar 22 productos tur\u00edsticos comunitarios significa ir a las comunidades, reconocer su riqueza cultural, hist\u00f3rica y productiva, y construir con ellas experiencias completas, con identidad, donde el visitante conoce qui\u00e9n es el anfitri\u00f3n, qu\u00e9 actividad realiza y c\u00f3mo puede acceder\u201d, destac\u00f3 la mandataria estatal.<\/p>\n<p>Por su parte, la secretaria de Turismo del Gobierno de M\u00e9xico, Josefina Rodr\u00edguez Zamora, reconoci\u00f3 el trabajo de la entidad al impulsar este tipo de herramientas innovadoras, al se\u00f1alar que Morelos se adelanta en la construcci\u00f3n de productos tur\u00edsticos con identidad: \u201cHoy no s\u00f3lo se promueven destinos, se venden experiencias. Estas gu\u00edas comunitarias son el nuevo producto tur\u00edstico, y el hecho de que Morelos haya integrado 22 experiencias en una gu\u00eda propia refleja una visi\u00f3n clara para acercar al visitante a su cultura, su historia y su gente\u201d.<\/p>\n<p>Asimismo, destac\u00f3 que este tipo de iniciativas permiten ofrecer experiencias personalizadas y fortalecer la comercializaci\u00f3n directa de los servicios tur\u00edsticos, lo que posiciona a la entidad en segmentos de alto valor.<\/p>\n<p>Por su parte, el secretario de Turismo, Daniel Altafi Valladares, afirm\u00f3 que la entidad presenta hoy una oferta organizada, con identidad y capacidad de integrarse a mercados especializados, bajo un enfoque de respeto y preservaci\u00f3n de las comunidades.<\/p>\n<p>Como parte de esta estrategia, se anunci\u00f3 la creaci\u00f3n de una touroperadora especializada desde la Secretar\u00eda de Turismo, que permitir\u00e1 articular la comercializaci\u00f3n de estas experiencias, fortalecer las econom\u00edas locales y posicionar a Morelos en segmentos como el turismo experiencial, cultural, de naturaleza y bienestar.<\/p>\n<p>\u200d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udd38Se present\u00f3 la Gu\u00eda Estatal donde se ofertan 22 experiencias con alto potencial de comercializaci\u00f3n #MORELOS | Morelos<\/p>\n","protected":false},"author":1,"featured_media":42693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,7],"tags":[],"class_list":["post-42692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-morelos","category-nacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consolida Morelos liderazgo nacional en turismo comunitario con modelo \u00fanico en el centro del pa\u00eds - El Estatal de 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